Email this article to a friend

The Search for Meaning Begins at Outside.in

Your email address:

Your name:

Recipient's email address:

PopMatters will use this address only to tell the recipient who sent the article. It will not be saved or used for any other purpose.

The email will read as follows:
A friend has sent you the following article from PopMatters.com Sources Say: The Search for Meaning Begins at Outside.in by Jillian Burt 15 September 2007 While business analysts view search as a Goliath (Google) versus David (every other company) battle for wrapping advertising around people’s need to find information, the local news portal, Outside.in, has quietly changed the nature of the game, and made local information matter. Outside.in may be the future of search. Link: http://www.popmatters.com/pm/post/search-at-outsidein/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

Please enter the sequence of letters and numbers you see in the image above. Do not include any spaces.