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The email will read as follows: A friend has sent you the following article from PopMatters.com Columns: The Attention of Last Resort by Rob Horning 18 January 2008 Instead of promoting the sharing of ideas and opinions among friends, social networking sites promote posturing and marketing, friendship as spectatorship, surveillance, and imitation, and give us the attention we crave. Link: http://www.popmatters.com/pm/column/the-attention-of-last-resort/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/
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The email will read as follows: A friend has sent you the following article from PopMatters.com Marginal Utility: The attention of last resort by Rob Horning 13 November 2007 It may be a generational thing, or a my-being-a-Luddite thing, but social networking seems to me to have less to do with being social and more to do with self-marketing. MySpace, when it started, was primarily a place to market your band; it was a means… Link: http://www.popmatters.com/pm/post/the-attention-of-last-resort/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/
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