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The ease-of-influence factor

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A friend has sent you the following article from PopMatters.com Marginal Utility: The ease-of-influence factor by Rob Horning 10 January 2008 Science News reports about a study testing the influence of opinion leaders, busybody extroverts eager to share recommendations with a wide network of people. Somewhat surprisingly, the researchers Duncan Watts and Peter Dodds found with computer simulations… Link: http://www.popmatters.com/pm/post/the-ease-of-influence-factor/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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