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Trying to get ratings in a world of DVRs

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A friend has sent you the following article from PopMatters.com PopWire: Trying to get ratings in a world of DVRs by Rick KushmanMcClatchy Newspapers (MCT) 10 October 2007 We’re into the third week of the new fall TV season, and here’s what is clear about the ratings: nothing. What is clear is what’s causing all this unclearness. Yup, technology. Isn’t that always the way? The more technological… Link: http://www.popmatters.com/pm/article/trying-to-get-ratings-in-a-world-of-dvrs/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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