[9 February 2012]
PopMatters Contributing Editor
Released on vinyl in early 2012 as the b-side to a DJ Hidden/Broken Note collaboration, “Obey” sees Ad Noiseam producers Niveau Zero and Balkansky come together for one brief, dirty moment. While the North American mainstream struggles with the cycle of dubstep hype and backlash, this track falls not into its spiral. Rather, “Obey” huffs and puffs and blows down the house with its uncompromising bass and meticulous production. This is not your basic club single. It doesn’t ask you to like it. It commands you to obey, and can smell your fear.