[9 February 2012]
Joachim Dyrdahl, known in the music scene as successful producer and DJ “diskJokke”, has debuted the latest video for his new single “Now Dance”. Initially reaching fame for his imaginative remixes of songs by the likes of David Lynch, Lindstrøm, Foals and Bloc Party, the Oslo-based artist is now coming into his own, creating original, funky sound mixes based in electronica and infused with hints of house, disco and pop.
Below is the most recent video, designed to accompany “Now Dance”, a single that has also been reworked by UK artist Bright Light Bright Light. The song is one of many singles featured in the limited edition 7” series, produced by Oslo-based label Splendour, a brand that has collaborated recently with high profile artists such as His Highness and Shimmering Stars.
The environmentally friendly video comes to us through the joint effort of Production Company Babusjka and The Association of Norweigan Wind Energy, or NORWEA, and was created with the intention of promoting awareness of wind energy in Norway. The video was shot on location in Smøla, a small area on the northwestern coast of Norway, internationally known for housing one of the largest wind energy projects in Europe at the moment. The song itself is upbeat and energetic, accurately labeled by Stereogum as a “bouncy, electro-funk jam”, and, as the anthropomorphic wind turbines prove, you can’t help but move to it’s infectious beat. Ready? Now Dance.