Hurts - "Blood, Tears & Gold" (video)

by Ian Mathers

18 January 2010

 

The deliberately mysterious and reserved British duo Hurts have yet to put out so much as a single, but between the stylishly retro videos for “Wonderful Life” last year and now “Blood, Tears & Gold”, whatever they manage to put out in 2010 ought to be incredible. What they do isn’t exactly innovative—the Guardian described them as “a boy-duo styled by Helmut Newton, directed by Anton Corbijn and produced by Trevor Horn on a Martin Hannett tip”, but if you like the certain kind of elegant, tightly reined in pop music those names conjure up, you ought to be paying attention, because so far Hurts do it exceptionally well.

“Blood, Tears & Gold” is the ballad counterpoint to the soaring Pet Shop Boys/OMD/Eurythmics synth-pop of “Wonderful Life”, and honestly, despite my love for that song, I didn’t know if they could pull something less icy off.  But they do, and they do so magnificently.

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