Jay Leno's Tonight Show Promo Redux (Video)

by John Lindstedt

23 February 2010


NBC’s original ad concept for announcing Jay Leno’s return to The Tonight Show involved a parody of Dallas: Jay Leno would be shown in the shower (a la J.R.), and his move to ten o’clock would be “all a dream.” The idea was nixed in favor of a far less interesting campaign, although audiences were thankfully spared the image of the “funnyman” in the shower. Instead, NBC’s promo shows Jay driving back to 11:30 in one of his choice vehicles, much similar to the ads they showed to announce his initial 10 o’clock move. NBC’s ad features the Beatles’s “Get Back”, which feature the lyrics, “get back to where you once belong.” Leno’s return to Tonight has proven controversial, however, especially among the tech savvy crowd. In the following clip, some prankster replaces “Get Back” with a song that more accurately expresses the sentiments of the internet community:

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