Call for Music Writers... Rock, Indie, Urban, Electronic, Americana, Metal, World and More

 

The New Loud - "Heaven" (video)

Bookmark and Share
Text:AAA
Monday, Apr 5, 2010

Tired of looking at pretty people? Or rather, what movies, television, magazines and most music videos deem “pretty”, until that vacuous definition starts to feed on itself, becoming ever more plastic and generic and surgically enhanced, and we end up with things like Heidi Montag? 


Milwaukee’s the New Loud have made a video for their new song, “Heaven”, which is refreshingly replete with real live people. It recalls Godley and Creme’s 1985 video “Cry”, except without the creepy shape-shifting effects. Isn’t it nice to see some crows feet and thin lips once in a while?


Related Articles
28 Oct 2007
Toss Flock of Seagulls into a blender with Weezer, a touch of emo, and bouncy disco-rock and you've got the intriguing (and shamelessly catchy) first offering from The New Loud.
Comments
Now on PopMatters
PM Picks
Announcements

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.