When the family film How to Train Your Dragon debuted about a month ago, Hollywood insiders were surprised that it didn’t do much better. Back then, the only thing the movie had going for it was its 3-D screenings and critical acclaim. Now, those same experts are surprised that the much-hyped Kick-Ass failed to meet its expectations, because it was narrowly outperformed by Dragon.
The reason why this happened is obvious. While most adults don’t want to see an R rated movie about crime fighting adolescents, all adolescents aren’t allowed to see it alone. This leaves families, a huge part of the movie-viewing audience, looking for something else to see.
Recently, Wal-Mart launched a slew of print ads and TV commercials touting their in-store displays of Dragon themed clothing, toys, and food, making it seem as if the movie was the latest, biggest trend among today’s kids. So there you have it, Wal-mart slayed the box office.
"To celebrate the 50th anniversary of the hit franchise, PopMatters seeks submissions about Star Trek, including: the TV series, from The Original Series (TOS) to the highly anticipated 2017 new installment; the films, both the originals and the J.J. Abrams reboot; and ancillary materials such as novelizations, comic books, videogames, etc.READ the article