Super 8 Trailer

The Non-Cameraphone Version (trailer)

by Jonathan Simrin

12 May 2010

The newest film from director J.J. Abrams and producer Steven Spielberg may not be hitting theaters until Summer 2011, but the film's viral marketing campaign is in full swing with the online release of the teaser trailer.
 

The merits (or lack thereof, depending on your opinion) of Iron Man 2 aside, it was worth forking over the ten bucks to finally get a glimpse of Abrams’ Super 8, a project shrouded in the kind of secrecy Abrams likes in his film’s publicity (Think Cloverfield.)

For those who haven’t caught the trailer in theaters, Paramount has now released an official version online. It doesn’t offer much. It’s 1979 and there’s a train carrying classified Air Force cargo from Area 51. We can hear a secretive phone narration of the train making its progress, but then an old pick-up truck meets it in a head-on collision. Something survived the explosive crash and it’s busting its way out of the train car.

That’s about it, right? Well, thanks to some very good fan research, which /Film has gathered rather nicely, that’s certainly not all that’s going on in the trailer. For instance, in case you wondered what those letters that quickly run across a camera lens spell, it’s “Scariest Thing I Ever Saw”. That’s just a taste of Super 8‘s viral marketing campaign that is well under way.

 

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