Hot Hot Heat Cranks It Up on "21@12"

by Jane Jansen Seymour

14 June 2010

Months of waiting for a new favorite song end with the release of Hot Hot Heat's new CD
 

For months now I’ve been lusting after a new song by Hot Hot Heat. Never a big fan of the Vancouver group, I didn’t even know what band was playing when I first heard it on KCRW’s Morning Becomes Eclectic. “21@12” instantly caught my attention as I reached over to crank the volume and bask in the redemptive quality of discovering a really good tune. When I checked the playlist online I was disappointed to find out it was an advance copy, privy only to DJs to play on demand. I went on to request the song on other new music radio shows and searched the web for an MP3 just to be able to hear it again.

“21@12” opens by sounding an alarm of synths before the band kicks in with a roller coaster of pop rock. The blistering vocals provoke and cajole, espousing the virtues of not being virtuous late into the night.  Then the musicians drop out to catch a breath during a descending swirl, before the drums kick things back in for the catchy hook in every chorus.

KCRW has the entire CD Future Breeds available as part of their Album Preview program through June 29th. The write up says this latest release is a “return to roots” for the band after venturing into indie rock, back to the noisy synths during the genesis of the group in 1999. Not sure how these opportunities for a free listen are affecting sales but I welcome every one, digging into the whole thing like a kid with candy. Although this time, the preview just reinforced my assumption that “21@12” is a hit destined as a solo pick for my next playlist.

When Future Breeds finally came out June 8th, I happily purchased “21@12” online and look forward to many a listen – until the next new favorite tune catches my ear.

Topics: hot hot heat
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