Call for Essays About Any Aspect of Popular Culture, Present or Past

 

Hot Hot Heat Cranks It Up on "21@12"

Bookmark and Share
Text:AAA
Monday, Jun 14, 2010
Months of waiting for a new favorite song end with the release of Hot Hot Heat's new CD

For months now I’ve been lusting after a new song by Hot Hot Heat. Never a big fan of the Vancouver group, I didn’t even know what band was playing when I first heard it on KCRW’s Morning Becomes Eclectic. “21@12” instantly caught my attention as I reached over to crank the volume and bask in the redemptive quality of discovering a really good tune. When I checked the playlist online I was disappointed to find out it was an advance copy, privy only to DJs to play on demand. I went on to request the song on other new music radio shows and searched the web for an MP3 just to be able to hear it again.


“21@12” opens by sounding an alarm of synths before the band kicks in with a roller coaster of pop rock. The blistering vocals provoke and cajole, espousing the virtues of not being virtuous late into the night.  Then the musicians drop out to catch a breath during a descending swirl, before the drums kick things back in for the catchy hook in every chorus.


KCRW has the entire CD Future Breeds available as part of their Album Preview program through June 29th. The write up says this latest release is a “return to roots” for the band after venturing into indie rock, back to the noisy synths during the genesis of the group in 1999. Not sure how these opportunities for a free listen are affecting sales but I welcome every one, digging into the whole thing like a kid with candy. Although this time, the preview just reinforced my assumption that “21@12” is a hit destined as a solo pick for my next playlist.


When Future Breeds finally came out June 8th, I happily purchased “21@12” online and look forward to many a listen – until the next new favorite tune catches my ear.


Tagged as: hot hot heat
Related Articles
18 Nov 2010
Even with some seriously lame moments on major labels, returning to an independent doesn't help HHH at all. In fact, they produce the worst album of their career.
24 Sep 2007
Hot Hot Heat get off of the Elevator and make their best album yet.
4 Apr 2005
On their follow-up album, Hot Hot Heat make sure you'll want to visit, even if their cleanliness keeps you from staying at home.
By Tim Alves
9 Feb 2003
discussion by
Comments
Now on PopMatters
PM Picks
Announcements

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.