New Spice Ain't the Same As the Old Spice

by Lara Killian

19 July 2010


The Old Spice marketing team has made a big splash this past week with their savvy Twitter campaign and personalized videos responding to the most interesting tweets. Hats off to their real-time efforts. Imitation is the sincerest form of flattery. Check out this parody of the original Old Spice video/commercial, produced by the Harold B. Lee Library at Brigham Young University and featuring an impressive stand in for the ridiculously good looking Old Spice man. Time to visit the library.

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