No Surrender - "Godda Get It" Video (PopMatters Premiere)

by PopMatters Staff

20 July 2010

No Surrender brags about making "future music" in this tune and, guess what? They actually deliver it.

New York’s No Surrender are true genre mashers, not content to reside happily in any one category. Blending hip-hop, banging electronic beats, R&B and even indie pop is their stock and trade. They seem programmed to appeal to the OutKast and N.E.R.D. audience as the new video for “Godda Get It” proves. “Godda Get It”, produced by Radioclit, is surely more overtly dancey and electro-poppy than OutKast and shows off a psychedelic aesthetic that shares more in common with electronic music and indie pysch, but it’s got the soul and flow that would make the Atlanta crew proud. No Surrender will be releasing their sophomore full-length Medicine Babies this fall on ZerOKilled Music. The group brags about making “future music” in this tune and, guess what? They actually deliver it.

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