Via Audio - "Olga" Video (PopMatters Premiere)

by PopMatters Staff

24 September 2010

Brooklyn indie foursome Via Audio releases "Olga", which exemplifies the currently wildly popular lo-fi aesthetic both musically and visually.
 

Brooklyn indie foursome Via Audio released their sophomore LP Animalore this past March, following the critical success of 2007’s Say Something. Spoon’s Jim Eno is again the production mind behind the latest lo-fi pop tunes of the Berklee College of Music-trained musicians. Via Audio holed up in Eno’s Austin home last year to develop and record the tracks for Animalore. Today’s premiere of their new video of “Olga” exemplifies the currently wildly popular lo-fi aesthetic both musically and visually, an artistic approach discussed in-depth recently over on Pitchfork in “This Is Not a Photograph”.

 

We all know how critical it is to keep independent voices alive and strong online. Please consider a donation to support our work as an independent publisher devoted to the arts and humanities. Your donation will help PopMatters stay viable through these changing and challenging times where advertising no longer covers our costs. We need your help to keep PopMatters publishing. Thank you.

 


//comments
//related
//Mixed media
//Blogs

'Fire Emblem Heroes' Is a Bad Crossover

// Moving Pixels

"Fire Emblem Heroes desperately and shamelessly wants to monetize our love for these characters, yet it has no idea why we came to love them in the first place.

READ the article