Via Audio - "Olga" Video (PopMatters Premiere)

by PopMatters Staff

24 September 2010

Brooklyn indie foursome Via Audio releases "Olga", which exemplifies the currently wildly popular lo-fi aesthetic both musically and visually.
 

Brooklyn indie foursome Via Audio released their sophomore LP Animalore this past March, following the critical success of 2007’s Say Something. Spoon’s Jim Eno is again the production mind behind the latest lo-fi pop tunes of the Berklee College of Music-trained musicians. Via Audio holed up in Eno’s Austin home last year to develop and record the tracks for Animalore. Today’s premiere of their new video of “Olga” exemplifies the currently wildly popular lo-fi aesthetic both musically and visually, an artistic approach discussed in-depth recently over on Pitchfork in “This Is Not a Photograph”.

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