When Saints Go Machine – “Fail Forever” Video (PopMatters Premiere)

Balancing between dance and pop has become a popular line to walk and no one does it better than the latest Danish export, When Saints Go Machine. The electronic four-piece matches their electronic sound with classical instruments and moving lyrics. After gaining some recognition in Denmark, the band is ready to take on the world. Their first single, “Fail Forever”, is a haunting commentary on how we, as a society, never really say what we think; someone asks how you are and you say fine, when in reality that is hardly ever the case. Recently XLR8R posted “Fail Forever” and it quickly became the top rated and most downloaded MP3 on the site.

Check out the video for “Fail Forever” below and keep an eye out for When Saints Go Machine’s EP in January 2011 and a full album later in the year.