Why Did Eminem Become a Corporate Whore, More?

by William Carl Ferleman

28 February 2011

 

Did Eminem become more personal by hawking products for two more major corporations? In my view, he probably emasculated his best song (“Lose Yourself”), in terms of lyrics and recognition, by allowing it to be in a Chrysler commercial. Eminem’s support of workers’ rights is fine, but this ad is false and most absurd. 

Eminem just is not a native of Michigan; he’s a Missourian. What are the chances, too, that Eminem drives a Chrysler, or any car? One of Eminem’s first non-mainstream but legitimate tracks (“Just Don’t Give a Fuck”) alludes to Missouri: he prominently raps about Marty Schottenheimer, who was the coach of the Kansas City Chiefs for several seasons.
  
It’s not surprising that Eminem actually would cave in to Interscope, Chrysler, and Brisk. But why would Eminem ruin his personal integrity at the same time that he claims that he is somehow now more personal and honest on record (“Not Afraid”)?  Who is the real Eminem, then?

 

 

//comments
//related
//Mixed media
//Blogs

Ten Great Criterion Titles: What to Watch and Why

// Short Ends and Leader

"As the Criterion Collection's ever-growing roster shows, there are simply too many great pictures out on home video to know what to do with.

READ the article