“You Know You Like It” is pitch-perfect weird pop, the kind of thing that would stand a chance against Chris Brown and Drake in any other era but our own, with its arbitrary and somewhat nonsensical rules. I’ve given up on waiting to hear things like this on the radio. There’s a way in which the title phrase with its addendum of “...but it drives you insane” can be proscribed onto those clueless station programmers who won’t notice the acute skills of novice George Reid’s IDM ‘n’ purple dubstep-honed production skills and Aluna Francis’s unusual voice, a peculiar blend of Baby Fox’s Christine Leach and a more Brit Britney. This single is about to drop on Super Recordings, the label run by the ever-excellent Raffertie (who has also remixed the below tune). Hopefully, this entry will serve as a historical document of how wrong I was. I would enjoy that much.
Oh yeah, in case you were wondering, the black and white video of Francis dancing with herself is pretty killer too.