Fashion's Night Out

8 September 2011 - Meatpacking District, NY

by Sachyn Mital

13 September 2011

A selection of images from just a small portion of Fashion's Night Out.
 

Drawn out to the Meatpacking District to catch the Postelles at the Ted Baker store, I found myself whirling around every which way to try and catch what was going on in each storefront. The Postelles, went on fashionably later than 7:30, but played through a few songs, including a cover of “Hound Dog”, while guests drank up mojitos. The Puma store was decked out with a ping pong table and a New York pro around to play some rounds.

New Yorkers really go all out getting supermodels and mega makeup brands out on the streets to promote apparel and give out free goods. There was even an upstart company shouting their brand name, waving placards and provoking the police. But can anyone explain why there were also snack food promotions?!
  

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