Portland-based band Portugal. The Man. recently released a video for their song “So American” off the new album, In the Mountain, In the Cloud. Directed with a slight hand by Nik Zogratos, the footage follows the band through an idyllic day off. It begins with frolicking at the beach, showcasing juggling skills with empty Coors bottles and by nightfall a backyard BBQ with friends turns into a low-key jam session while passing the Maker’s Mark. These relaxing scenes belie singer/songwriter John Gourley’s pleading lyrics, “There’s a madness in us all.” And for now, the band is busy on tour (check them out at dates here).
// Sound Affects
"On the elusive yet clearly existential sadness that adds layers and textures to music.READ the article