Last year, It’s a King Thing released Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo, which was one of the best pop/rock albums of 2010. What’s more, the band made the album available free of charge, only asking listeners to share it with others. Many months later, this set of songs still hasn’t grown old, and new music videos continue to appear. The latest is Vincent DiCostanzo’s video for “Number One Option”. Mainly consisting of one shot, the video is a fitting vehicle for the band’s uncomplicated but effective approach to pop songcraft.