Lovedrug - "Pink Champagne" Video (PopMatters Premiere)

by Jared Bennett

17 November 2011

This year finds Lovedrug reintroducing themselves to the music community. Today PopMatters premieres Lovedrug's new video "Pink Champagne".
 

This year finds Lovedrug reintroducing themselves to the music community. Since lead singer Michael Shepard put the group together after trying his hand at film school, the band from Nashville, Tennessee by way of Ohio, met with success in 2007 with Everything Ends Where it Starts, based on the strength of singles like “Happy Apple Poison” and Ghost By Your Side”. Their last full length project, The Sucker Punch Show includes producing credits to Michael Beinhorn (Soundgarden, Red Hot Chili Peppers, Mew). The March 2012 release of Wild Blood, however, takes Lovedrug in a new direction. In addition to being the group’s first independent full length release, a “live-to-analog-tape” recording style gives Wild Blood a truer rock sound.

For a taste of what’s to come, Lovedrug released the split single “Dinosaur/ Pink Champagne” in September 2011. Shepard and company continue injecting a home grown feel to the new material; first by using a video written and directed by Shepard himself, and now, in a PopMatters premiere, with the home footage vibe to the accompanying video for “Pink Champagne”.


  
Visit the band’s official website here

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