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Jo Piazza Examines How Celebrity Functions As a Business Model in 'Celebrity, Inc.'

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Friday, Dec 2, 2011
by PopMatters Staff
What does a celebrity baby picture have in common with a drug deal? Why is Kim Kardashian ten times richer than Paris Hilton? What’s an Oscar really worth? And why does Charlie Sheen keep “winning”?

POPMATTERS SPONSOR—Open Road Media announces the publication of Celebrity, Inc.: How Famous People Make Money by e-­original author Jo Piazza available in both print and digital editions.


What does a celebrity baby picture have in common with a drug deal? Why is Kim Kardashian ten times richer than Paris Hilton? What’s an Oscar really worth? And why does Charlie Sheen keep “winning”? Jo Piazza, a former gossip columnist for the New York Daily News and a seasoned journalist currently writing for the Wall Street Journal, The Huffington Post and Fox News, not only brings her unique expertise and personal economics background to Celebrity, Inc.: How Famous People Make Money, but she has obtained access to the men and women who ensure famous people will make 40 times the average American’s salary in a single year. Piazza not only brings the gossip, but the business expertise in her 12 unique chapters, each based on the format of a business school case study (peppered with hilarity and wit, obviously) that examine how celebrity functions as a business model.
  
Piazza’s voice is both breezy and sharp. Her in-­depth knowledge and appreciation of both business and celebrity make Celebrity Inc. entertaining, informative and the perfect read for the celebrity watcher and business person alike.


 


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