Dailymotion, the internet’s second largest video destination, which boasts 1.2 billion video views worldwide, introduced its latest offshoot: Music in Motion on February 1st. The new music movement will emphasize pairing music with charity causes, and will feature unique artist presentations, as well as exclusive playlists created by various artists. The focus of the debut series for Music in Motion is music from protest movements, and so fittingly, Hal Willner’s Freedom Rides Concert: Music of the Civil Rights Movement inaugurates the franchise.
Willner’s concert event, which took place on September 15th as a benefit for the Clinton Foundation, served to honor the 50th anniversary of the Freedom Riders who, facing certain racism and adversity, courageously rode interstate buses all over the nation to protest segregation policies. As Lenny Kaye put it, the event was to “celebrate some very brave people who went down South at a very critical time in the Civil Rights Movement and put their lives on the line”.
The engineer of the concert was Pat McCarthy, who in the past has worked with high profile artists such as R.E.M., U2 and Madonna. In fact, McCarthy, along with Clinton Foundation event-organizer Julie Panebianco, and Dailymotion’s Roland Hamilton and Nick Fortunato, will act as founder and producer of the Music in Motion franchise as a whole.
The moving musical event was filmed in high definition, and features more than 20 exceptional and exclusive performances by the likes of Lou Reed, Tim Robbins, Geri Allen, Eric Mingus, Tao Seeger, James Carter, and many more. Below, check out the video of Lou Reed performing “A Change Is Gonna Come”, or click here to check out the Music in Motion website, and be on the lookout for more to come from Dailymotion’s new series in the future.