House of Blondes is an up and coming electronic duo comprised of John Blonde and Chris Pace, based in New York City. Their vibe is electro synth, and their sound is akin to the likes of Daedulus, Holy Fuck, Amon Tobin and Hot Chip. The group relies heavily on improvisation in the studio for their creative process. In fact, their current album began as 20 minutes of ambient riffing, and is inspired by GAS, an ambient techno project by Wolfgang Voight. Some of House of Blondes’ past singles include “Shadows” and “Do it Yourself (Landscape)”, both of which will be featured on their debut album, titled Clean Cuts, available on February 28th through Glowmatic Records.
Below, check out the new video, premiering here on PopMatters, for House of Blondes’ single “Come Running”. It was directed and edited by band member John Blonde, and produced by Kurt W. Sawilla. The video is shot entirely in black and white, with block color occasionally flooding the screen to provide emphasis and mood. Sometimes in fast motion and sometimes in slow, the video plays with speed the way “Come Running” plays with tempo. While the characters’ actions echo the methodical pulse of the song, don’t get too comfortable… the end is a shocker!