Guitarist Bryan Ward has a very simple website, so it gets right to the point. The first sentence of his short bio tosses out terms like “folktronica” and “acoustic trance”. The second paragraph begins with this audacious claim: “Part tribal reverie, part ecstatic folk, the sound is unlike anything you’ve ever heard.” The unlike-anything-you’ve-ever-heard tag is an oft used but seldom justified marketing phrase that actually applies to Ward’s music. The track “Lost, Lost”, available for free on his website, is a swirling construction of studio alchemy that gets its tribal kicks from hypnotic repetition.
“Lost, Lost” appears on Bryan Ward’s debut album Bone Anthems, which can be purchased here.