After something of a silly pre-publicity campaign, where we were sent images of Tom Waits with no information, just a statement that something was coming 7 August, a new video for “Hell Broke Luce” was revealed today. So, it’s not a new album release. In an industry where the release of an album cover or album title, is considered “big” news, we can now add hype-filled campaigns in advance of videos. And here we are falling for it because we love Tom Waits as you likely do and want to share this video with you.
In Tom Waits’ words, “Matt Mahurin has created an apocalyptic war dream to accompany the song ‘Hell Broke Luce’. Kathleen and I envisioned it as an enlightened drill sergeant yelling the hard truths of war to a brand new batch of recruits. The video grew from the gnawing image of a soldier pulling his home, through a battlefield, at the end of a rope. I think you will agree, it’s uplifting and fun.”