Black Light White Light - "The New Line" (video) (PopMatters Premiere)

by PopMatters Staff

30 October 2012

Denmark's title="Black Light White Light">Black Light White Light play a brand of psych rock influenced by the genre's '60s pioneers, but bring a darker Scandinavian feel into the mix.
 

Denmark’s Black Light White Light play a brand of psych rock influenced by the genre’s ‘60s pioneers, but bring a darker Scandinavian feel into the mix. The band’s debut Infrared Daylight released last year and 2012 has seen the group touring Europe in support of the record and releasing new videos, like this one we premiere today, “The New Line”. The video was shot in 3D by visual artist Sif Mikkelsen, so dig out those glasses for maximum enjoyment. Still, you can catch the psychedelic flavours in 2D if those specs are nowhere to be found. We’ll let Black Light White Light describe the song in their own words:

“‘The New Line’ is about a desperate man’s longing for change and something better in life without knowing what the better actually is and how to make a change. Life has become a deafening sound—an ongoing struggle of power between darkness and light, dream and reality within the body and soul—a duality in lifewhich so well portrayed in the video. Will the new line actually make a change? And if so, what kind of change? You need to take a look in the mirror and be sure to get moving.”—Martin Ejlertsen (Black Light White Light)

 

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