Purity Ring – “Lofticries” (video)

by PopMatters Staff

12 November 2012


Purity Ring‘s “Lofticries” is the latest video from their recent debut, ‘Shrines’. Director AG Rojas told Pitchfork, “‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”

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