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Purity Ring – “Lofticries” (video)

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Monday, Nov 12, 2012
by PopMatters Staff

Purity Ring‘s “Lofticries” is the latest video from their recent debut, ‘Shrines’. Director AG Rojas told Pitchfork, “‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”


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