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BEACH - "O, Packaging" (stream) (PopMatters Premiere)

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Tuesday, Jul 16, 2013
by PopMatters Staff
Photo: Crayola England
BEACH is the new moniker for the artist formerly known as Bitch and this multi-instrumentalist cooks up a fine indie-electronic stew on her new album 'In Us We Trust' releasing today via Short Story Records.

On BEACH’s new record her electric violin fronts the sound full of electro beats. “O, Packaging” is a cynical but right-on-target look at commodification and modern urban life featuring a simple yet hook-filled melody with spare vocals and ukulele giving way to majestic choruses.


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