BEACH - "O, Packaging" (stream) (PopMatters Premiere)

by PopMatters Staff

16 July 2013

BEACH is the new moniker for the artist formerly known as Bitch and this multi-instrumentalist cooks up a fine indie-electronic stew on her new album 'In Us We Trust' releasing today via Short Story Records.
Photo: Crayola England 

On BEACH’s new record her electric violin fronts the sound full of electro beats. “O, Packaging” is a cynical but right-on-target look at commodification and modern urban life featuring a simple yet hook-filled melody with spare vocals and ukulele giving way to majestic choruses.


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