BEACH - "O, Packaging" (stream) (PopMatters Premiere)

by PopMatters Staff

16 July 2013

BEACH is the new moniker for the artist formerly known as Bitch and this multi-instrumentalist cooks up a fine indie-electronic stew on her new album 'In Us We Trust' releasing today via Short Story Records.
Photo: Crayola England 

On BEACH’s new record her electric violin fronts the sound full of electro beats. “O, Packaging” is a cynical but right-on-target look at commodification and modern urban life featuring a simple yet hook-filled melody with spare vocals and ukulele giving way to majestic choruses.

//comments
//Mixed media
//Blogs

The Sound and the Warmth: An Interview with Cardiknox

// Sound Affects

"New York's Cardiknox are taking more steps in their goal of world domination. With their debut record Portrait out, the band are dreaming big, wanting to transcend the indie pop scene.

READ the article