We all know how critical it is to keep independent voices alive and strong on the Internet. Please consider a donation to support our work as independent cultural critics and historians. Your donation will help PopMatters stay viable through these changing and challenging times where costs have risen and advertising has dropped precipitously. We need your help to keep PopMatters strong and growing. Thank you.
Palladium Boots, the ultra-cool urban footwear company, has joined forced with none other than Major Lazer and the fabulous Ms. Dynamite to produse a new video spotlighting the very best shoes for exploring all those unseen nooks and crannies of the city landscape. Los Angeles-based dancers, the Underground Street Chronicles, star in the new video for “Sweat”, dancing their hearts out with glow in the dark make-up, clothes and, of course, boots from the Fall/Winter Palladium collection. The visuals are stunning and original alongside Major Lazer’s pumping beats. Director Ryan Staake (Diplo) shot the video in black lights and those neon elements are joined with droplets and splashes of neon paint that suggest graffiti art, creating a multimedia homage to urban style. Check out the full line of Palladium Boots at palladiumboots.com.