Super Bowl XLVIII

Battle of the Epic Commercials

by Jessy Krupa

4 February 2014

 

Extended Cut

Many commercials had sequels, returning during the same break to further prove their point. Bud Light spent a lot of time on the “crazy” adventures of a guy “who doesn’t know he’s in an ad”. After meeting a llama, identical twins, Don Cheadle, Arnold Schwarzenegger, and OneRepublic: we were left wondering: who cares?


T-Mobile wants you to know what Tim Tebow has been up to this football season. While he was delivering babies, rescuing puppies, rocking out, and floating in space in two separate commercials, they were trying to sell cell phones. 


Ford Fusion wants us to know that no Super Bowl advertiser has ever done two commercials in a row before. The result featured Rob Riggle, James Franco, a tiger, doves, and jet planes, but it was a big blah. 


Maserati had a little girl narrate vaguely inspiring words over footage of tornadoes and ballerinas, but it didn’t really go anywhere.

 

Proud to Be an American

MetLife brought the Peanuts gang together with Schroder’s sweet rendition of “America”. It was patriotic and adorable.


Coca-Cola sang “America The Beautiful” in different languages. It comes off as a little disingenuous instead of being as inspiring as “I’d Like To Teach The World To Sing” was.


Bob Dylan narrated this tribute to American ideas, celebrities, and Chrysler automobiles.


 

Make ‘Em Laugh

Audi’s “Doberhuahua” was one of the best commercials of the night. It was easy to remember what the advertiser’s point was, featured a celebrity cameo, and was actually funny. Not to mention, Doberhuahuas look adorable.


Doritos’ contest winners were this bit about a “time machine” and a little girl saddling up a large dog to rope up some snacks. These are okay, but they aren’t as funny as the ostrich spot that didn’t make it to air.

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