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Super Bowl XLVIII: Battle of the Epic Commercials

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Tuesday, Feb 4, 2014

Rock ‘N’ Bowl

We’ve all seen these kind of truck commercials before, where a cowboy drives along a dusty road. But wait a minute, isn’t that Hot Chocolate’s “You Sexy Thing” playing in the background? It is! And this is a commercial about cow dating!




H&M’s annual David Beckham ad may have been a little sexist and exploitative, but The Human Beinz’s “Nobody But Me” is always awesome.




Johnny Galecki is either trying to flirt with a woman or complement her Hyundai. We’re too busy listening to ELO’s “Evil Woman” to care. 




Ellen DeGeneres stars as a Beats Music searching goldilocks in this nod to fairy tales. Wouldn’t “The Fox (What Does The Fox Say)?” been the obvious song choice here?


 

More Than Just a Game


The most refreshing trend of Super Bowl XLVIII was the commercials who reminded us of worthy causes. Bank Of America wants you to know that they will donate one dollar to the RED AIDS charity for every free iTunes download of U2’s “Invisible”. Let’s make this a No.1 song right now.




Budweiser’s famous Clydesdales help welcome home 1st Lt. Chuck Nadd of the US Army. The best part of this ad was seeing him sitting in the stands immediately after the commercial break was over. 




Steve Gleason narrated Microsoft’s inspiring look at how technology can change our lives for the better. It’s nice to know that there is much more to electronics than smaller phones and faster videos. 




Chevy’s long drive reminds us of their #PurpleYourProfile foundation for cancer patients and survivors.




Bruce Willis’ Honda commercial reminds us what’s really important in life and asks us to hug our loved ones. I didn’t really notice what Fred Armissen had to do with anything, because I was too busy hugging my family.


 

Funny Ha Ha, or Funny Strange?


What is terrifying these shoppers at a convenience store? It was a bear who just wanted some Chobani yogurt. Were you expecting something else, too?




Laurence Fishburne sings opera in this Matrix-inspired Kia spot. Big budget, low payoff.




GoDaddy mostly steered clear of their annual obnoxious Danica Patrick ads, in favor of highlighting a new small business. Gwen seems to make high-quality puppets.




We’ve seen the yellow M&M get kidnapped all week long, so that built up to nothing. It turned out that a nefarious-looking rich guy wanted to put him in ice cream. Surprisingly, this was not a commercial for M&M’s ice cream.




Axe is more of a lover than a fighter. Is this really something you want to hear from a deodorant company?



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