Feel Free to Run Strapless with TomTom Runner Cardio (sponsor)

by PopMatters Staff

7 August 2014

With TomTom's Runner Cardio, one can feel completely liberated when running strapless.

SPONSORED POST: Regrettably, for far too long in history, women have had to tell randy men the immortal lines: “My eyes are up here.” The most recent advert for TomTom’s Runner Cardio, however, finally gives chest-gazers a chance to admire the flashy running garb of a gorgeous woman, in this case Alexandria Morgan. (Amazingly, Morgan’s revealing sports bra avoids becoming flashy in the worst possible way.)
As it turns out, the joke is on the voyeur. While the ad opens with the line “the joy of running strapless”—ostensibly about Morgan, as the practically salivating young boy who watches her run suggests—as it turns out, the thing that’s supposed to get your heart racing is the TomTom’s Runner Cardio bracelet. In addition to monitoring one’s heart rate, the bracelet also uses TomTom’s deep mapping resource to tell the runner where she is, in addition to keeping track of one’s daily run.

TomTom recently teamed up with AOL, providing its core mapping services for AOL’s MapQuest. Anyone who now uses MapQuest will have the advantage of TomTom’s superlative database of maps. The fruits of this partnership will be available on a whole range of digital platforms, including smartphone interfaces, tablets, and Mac/PC.

//Mixed media

Because Blood Is Drama: Considering Carnage in Video Games and Other Media

// Moving Pixels

"It's easy to dismiss blood and violence as salacious without considering why it is there, what its context is, and what it might communicate.

READ the article