Auction for the Promise Club - "This May Hurt" (audio) (Premiere)

by Brice Ezell

7 May 2015

Auction for the Promise Club display pop sensibilities with a new prog edge in their latest single, "This May Hurt".

The Cornwall, United Kingdom trio Auction for the Promise Club have already garnered support from major outlets in their own country, such as BBC, 6Music, and NME Radio. Following their 2012 One EP, the band have now readied a followup single, “This May Hurt’, which you can stream exclusively below. With the energy of Paramore and the new prog guitar riffs of bands like Muse, Auction for the Promise Club show off their pop smarts but also bring a healthy dose of edge to the equation.
The band says to PopMatters about the single, “We recorded ‘This May Hurt’ with Paul Reeve (who has worked with Muse) at Airfield Studio. Airfield is a studio on a old disused Second World War camp in Cornwall. It was a great experience recording there; the live room is fantastic, and the whole feel of the place was great for us. The song is sort of about an unstoppable energy a person can have once they believe in something, to drive it forward, onwards and upward.”

“This May Hurt” will be available digitally on 12 June.

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