The Dream wrote “Umbrella” and “Single Ladies (Put a Ring on it)” so you know this guy knows how to write an R&B hit. He wrote this song for Electrik Red, and the song is OK, a bit ron-of-the-mill, but the vocal lines are pretty good and sound like a female version of the Dream (a very good thing). The video on the other hand is a bit over the top.
There’s a certain TLC-but-raunchier look going for Elektrik Red (under the eye paint, in press photos one of them wears a pirate-type eye patch). I guess they’re supposed to be bad girls or something? It’s like a hyper-realized R&B video, everything is exaggerated to the point of absurdity. When you get to the washroom-stall dance you’ll know what I mean. It caught my attention, so maybe that’s the lowest common denominator feel they were going for.
We all know how critical it is to keep independent voices alive and strong online. Please consider a donation to support our work as an independent publisher devoted to the arts and humanities. Your donation will help PopMatters stay viable through these changing and challenging times where advertising no longer covers our costs. We need your help to keep PopMatters publishing. Thank you.