The Dream wrote “Umbrella” and “Single Ladies (Put a Ring on it)” so you know this guy knows how to write an R&B hit. He wrote this song for Electrik Red, and the song is OK, a bit ron-of-the-mill, but the vocal lines are pretty good and sound like a female version of the Dream (a very good thing). The video on the other hand is a bit over the top.
There’s a certain TLC-but-raunchier look going for Elektrik Red (under the eye paint, in press photos one of them wears a pirate-type eye patch). I guess they’re supposed to be bad girls or something? It’s like a hyper-realized R&B video, everything is exaggerated to the point of absurdity. When you get to the washroom-stall dance you’ll know what I mean. It caught my attention, so maybe that’s the lowest common denominator feel they were going for.