Rick Ross has just stepped up the bougie-rap image to a new level. In the video, Ross is a thoroughbred race-horse owner, dressed in an all-white suit and is sporting big, clear-framed ‘80s-style prescription glasses. Usually with Ross, there’s some sort of thuggishness thrown in with the upper-class dress code, but in this video he does away with everything street, coming off like some sort of rich New England, nu-bourgeoisie, country club member. I don’t think horse-racing has ever been approached with such sincerity in any music video. The song is a nice and smooth, rap slow-jam with Ross’s signature smug, power-brags in full effect. When he says “My money long / My money strong / If you ain’t getting money that mean you doin’ something wrong,” you’ll question your life choices, maybe.
"It's easy to dismiss blood and violence as salacious without considering why it is there, what its context is, and what it might communicate.READ the article