Rick Ross has just stepped up the bougie-rap image to a new level. In the video, Ross is a thoroughbred race-horse owner, dressed in an all-white suit and is sporting big, clear-framed ‘80s-style prescription glasses. Usually with Ross, there’s some sort of thuggishness thrown in with the upper-class dress code, but in this video he does away with everything street, coming off like some sort of rich New England, nu-bourgeoisie, country club member. I don’t think horse-racing has ever been approached with such sincerity in any music video. The song is a nice and smooth, rap slow-jam with Ross’s signature smug, power-brags in full effect. When he says “My money long / My money strong / If you ain’t getting money that mean you doin’ something wrong,” you’ll question your life choices, maybe.
// Moving Pixels
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