In another example of creative experimenting, Time mag is trying out a limited edition publication that’s kind of a… (get ready for an overused term) mash-up. According to an Associated Press story:
“Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.”
Basically, you chose the stories among 56 possible combinations. Interesting idea and they’re right to try it out in a small dose at first to see how it goes. A drawback is that it’s focused on one advertiser so, as the article notes, it’s hard to do targeted ads, which would ideally be a big plus for a pub like this.
Still, it can’t do much worse than many pubs that are out there already struggling.
// Short Ends and Leader
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