Automagik - "The Road" (video) (premiere)

by Will Rivitz

20 June 2016

It’s tough to merge typically self-serious dusty garage rock with a loose, carefree attitude, but Automagik treads that line quite well.
 

It’s tough to merge typically self-serious dusty garage rock with a loose, carefree attitude, but Automagik treads that line quite well. “The Road” grooves hard, putting a seriously killer bassline behind a guitar straight out of Jack White’s kit and just a touch of disco influence. It’s also high-energy, enjoying itself in a way that White would never be caught dead doing. Jangly keys, seemingly mis-mastered vocals, and the gorilla suit inject some levity into a genre whose stoicism can be frustrating. It rocks, but it’s also fun, and it bridges some necessary gaps between snarling guitars and goofy stage presence.
  
“We threw Zachary [Evans, vocalist/guitarist] in a gorilla mask, and tortured him in the sweltering Jacksonville heat to lay down a tasty dance ensemble to match the groove and feel of ‘The Road,’” says the band. “Other than him almost having a heat stroke, it went really well.”

Automagik’s The Road EP released June 3 on Old Flame Records.

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