Camels on Bondi

the Sydney Writers' Fest commercial

by Nikki Tranter

2 May 2008


It’s just two weeks until Jeanette Winterson officially opens the Sydney Writers’ Festival.

The event brings together writers from Australia and the world, to discuss reading, writing, publishing, and everything else books. Just a sample of the 2008 program: Hermione Lee will rediscover Edith Wharton, Loretta Napoleoni will discuss terrorism and economics, Nicki Greenberg will show off the art of the graphic novel, Imran Ahmad, Judith Lucy, and Ryan Knighton will talk about “misery memoirs”, Frank Brennan, Anita Heiss, and Gail Jones will find links between writing and the search for justice. Mo Hayder will be there, and Virginia Duigan, Antoni Jach, Peter Ho Davies, and a further wonderfully diverse list of others.

The highlight of the pre-event festivities, however, is the official commercial by Saatchi Design. The ad currently runs on the Ovation Network, and will be a prominent feature of the festival. Check it out, it’s absolutely stunning.

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