Call for Essays About Any Aspect of Popular Culture, Present or Past

Can Korn Help Sell a Game?

Bookmark and Share
Text:AAA
Thursday, Apr 24, 2008
A month in advance of Ubisoft's long awaited and hotly anticipated yellow-tinted shooter, Korn has released a song apparently "inspired by" the not-yet-out game.

What we have before us today is the official video for Korn’s “Haze”, which was apparently inspired by the upcoming Ubisoft/Free Radical first-person shooter.  This is what it looks like:


Alright, now, who’s benefiting here?  I know that the point is that both parties benefit, as Haze gets, oh, “hardcore cred” or something, and Korn gets gamer cred.  The thing is, the people out there who (still) like Korn happen to be pretty much the same audience that will be buying up Haze when it comes out.  This isn’t to speak of the quality of either piece of the equation; rather, I just don’t see the point of marrying the two, especially in what seems like an especially forced way.


Occasionally there’s a merger of game and licensed music that just seems as though it was meant to be.  Dragonforce’s “Through the Fire and Flames”, a two-year-old song, has taken on new life on the radio thanks to the infamy it has taken on as the most difficult track on Guitar Hero 3.  And I’ll never forget the rush of “Jerry was a Race Car Driver” showing up in Tony Hawk’s Pro Skater (though I realize I may be alone in that particular way). 


But Korn?  Haze?  If the above Korn vid makes you more excited for Haze, please leave a comment, because I want to know why.

Comments
Now on PopMatters
PM Picks
Announcements
PopMatters' LUCY Giveaway! in PopMatters's Hangs on LockerDome

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.