As you may have heard, although Twitter has over 300 million users, it’s struggling to make money. The company recently named one of its founders, Jack Dorsey, its newest CEO, in the hopes that this leadership tweak will revive “sagging user growth” and with it, profitability.
As someone relatively new to Twitter, I’ve noticed a peculiar phenomenon that may explain, in part, why Twitter struggles to make a profit. A recent study found that Twitter bots generate 24% of its content and that 5% of Twitter accounts are responsible for 75% of Tweets.
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