Great Single - Proof That Poultry Doesn't Make a Name

by Terry Sawyer

7 April 2008

Sonic Chicken 4 Put On Their Thinking Caps 

In an interview with Holly Golightly back when I was working on a zine (i.e. the analog blogs), she said that she didn’t like so much of what was currently called “garage” rock because it had none of the spontaneity and d.i.y. disposability of the original idea of a few friends with a few chords pooling their lunch money for a limited run 7” single.  I think “Shalalalalove”  by the egregiously named Sonic Chicken 4 captures all the sloppy, playful propulsion of garage rockers like the Mummies with the added confection of having a Mo Tucker soundalike slipping in to drop sweet refrains on top of power chords that have demolition derbied into one another.  Especially golden are those pop primal nonsense sounds in the chorus,  “shalalala”, so close to those first attempts we all have at grappling with language (a.k.a.,  getting what we want):  “baba”, “dada”, “mama”.  Yes, the secret to a great song is simply artful infantalization.  I’m kidding, but I do think this songs secrets have everything to do with having no guile, pouring sugary guy-girl interplay on scuffed guitar and having a chorus that inspires infectious Muppet-dance energy.

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