"Ignorant bliss, impending doom..."

by Adrien Begrand

11 June 2009

 

Over the last three decades, not much has changed in the way of heavy metal music videos. While cutting-edge filmmakers like Michel Gondry, Spike Jonze, Chris Cunningham, and Jonathan Glazer created innovative pieces in the pop, electronic, and indie rock realms, metal videos, on the other hand, have been merely content to stay the course, opting primarily to please the fans as opposed to trying to break new ground in the medium. There have been exceptions, of course, Tool being the most obvious, but for the most part, metal clips tend to fall into three categories: a deliberate showcase of a band’s latest stage show, a straightforward clip of a band performing among its rabid fans, and conceptual stories intercut with simple performance footage.

The latter category has yielded extraordinary results in the past, but it’s been a long time since we’ve seen a metal band embrace the music video quite like Mastodon has done this year in the wake of the release of their excellent album Crack the Skye. Enlisting director Roboshobo, the man behind last year’s spectacular clip for Metallica’s “All Nightmare Long”, Mastodon’s video for “Divinations” involved a caveman trapped in ice, a Yeti, and cannibalism, and the partnership’s follow-up “Oblivion” delves into far more cosmic territory. Typical of the band’s tendency towards rather outlandish, convoluted concepts, the storyline centers on the foursome on a space rescue mission, the sudden appearance of vegetation and butterflies outside of the craft, and the mysterious, blissful deaths of Troy Sanders’s crew. What it all specifically means is open to interpretation (goodness knows Mastodon’s explanations of their concepts tend to complicate things even further), but the joy with which the band throws themselves into the whole video making process, coupled with some actual major label bucks, makes for a terrific visual complement to one of the year’s better hard rock singles.

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Topics: mastodon
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