Less money, less electronic toys…

This NY Times article points out the simple equation of what happens to cute electronic toys in tough times- less money means less gadgets, not just for yourself but also as presents for friends and loved ones for b-days, holidays, etc.. That also means less of a chance for manufacturers to try out their new licensing deals on any new phone or music player and so they’re have to produce less of them or cut the prices way back. It also means that the phone and MP3 players will be more frugal and cautious about the deals they make, meaning that they might also fall behind with making headway with consumers in getting them to buy more authorized songs as sound files or ringtones. It’s kind of a vicious spiral downwards…