LUXXURY - "Hold On" (video) (premiere)

by Sarah Zupko

15 March 2016

LUXXURY is releasing a number of sunny California vibed out disco tracks that are as great on the dancefloor as they are chilling on the couch.

There’s no doubt that we have been in the middle of an extended period of ‘80s synthpop worship for some time now with numerous groups peddling New Order riffs and such. Less acknowledged is the degree to which ‘70s disco has remained strong and keeps growing in our time. Alongside, the rich funk revival spearheaded by top notch producers like Dam-Funk, disco has appropriated elements from progressive house, such as the laid back trancey vibe, where progressive house originally drew from disco. out of this rich mix springs Los Angeles’ LUXXURY, also known as Blake Robin in real life, a producer devoted to deep disco sprinkled with a dash of gentle funk and a mellow late night chill vibe.
LUXXURY got known for his remixed of classic rock tunes, including the Eagles’ “Hotel California”, which gave him a number of Soundcloud smashes before getting banned from the service and other music streamers. That only helped grow his audience and stature in the dance community. This year, LUXXURY is releasing a number of sunny California vibed out disco tracks that are as great on the dancefloor as they are chilling on the couch with your substance of choice.

Today we have the pleasure of premiering LUXXURY‘s gorgeous new tune “Hold On”, which highlights discos enduring strength as a genre capable of mutation and artistic excellence. The video was directed by Eli Green.

LUXXURY tells PopMatters that “‘Hold On’ is the big sister of the EP’s previous single ‘Take It Slow’. I wrote both songs when things were at a low point for me. I don’t want to get into it too much, but I remember sitting in the car and in a flash picturing myself driving away and leaving everything behind. And then just as quickly as that possibility appeared I knew immediately that I was just afraid, and that being an adult means facing challenges head on and trying to make things work even if it seems daunting. So the line ‘Just believe we can make it, yeah / Just got to hold on, hold on’ is probably the most direct, honest song I’ve written, and I’m quite proud of it. My earlier songs are more obtuse and cinematic, which is a polite way of saying that they tended to be pretentious and inscrutable. I’m really pleased to be going in the exact opposite direction and writing songs that are very direct, to the point and real.”

And here is the “Take It Slow” video that LUXXURY mentions.

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