Monogold - "Cinnamon" (video) (premiere)

by Jedd Beaudoin

22 August 2017

Strangewave, here we come: Monogold's new video with animation only kids could come up with. Because they did.
Photo: Diana Larios 

“Cinnamon” is the latest track from New York City’s Monogold. Culled from the outfit’s upcoming album, Babyfood, due out September 29th, the infectious tune invites listeners into the band’s self-described brand of strangewave, an amalgam of neo-psychedelia, off-kilter power pop and a pinch of something remarkably, well, strange. The track, which explores themes of one discovering another’s body, is playful and imaginative and the accompanying video, appropriately enough, animated by a group of children. Students at the Good School, a mobile stop-frame animation school for kids (run by vocalist Keith Kelly’s girlfriend, Laura Bellmont), provided the images.
“The Good School works out of schools all over Manhattan and Brooklyn,” Falotico says, “they do mostly after school programs for kids who really love making art. We actually went to the class to meet with the kids before they got started and we talked to them about food and candy and dreams. They got about as weird with it as we hoped. All of the kids were six or seven years old and did the animation by hand, all by themselves. Who needs drugs when you’re a child, right?”

Appuzzo promises that Babyfood will contain more of the unusual with tales of a newborn bug experiencing sunshine for the first time and the awkwardness of first love.

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