This is really just an excuse to play a track from Estelle’s sophomore album, Shine, one of the year’s best pop soul records. Shine is as infectious as my worn through copy of Lauren Hill’s debut, before she picked up a guitar and decided to join the ranks of the tortured and sermonizing. It’s not the ideal track to pick (for that see the Cee-Lo collab “Pretty Please”), especially since Kanye’s flow consistently deflates his musical surroundings and his “moon/June” rhymes are fairly low hanging fruit. Actually that’s an overstatement, Kanye’s rhymes are, more often than not, of the “moon/moon” variety. As a video, it lacks coherent art direction and narrative, especially in the split-screen montages of various typical American boys, all of whom look like they’re doing ads for the Gap’s new edgy urban Ivy-leaguer line. Sure, black and white is always carries a certain entry-level morsel of cool cache, but for this song it’s cold and comparatively drab. The only part that captures some of this song’s buoyant Summer energy comes from the disconnected dance play between Estelle and her shadow, which provides sexy liquid movement in a video with static pictures of men backdropped with the kind of white void you’d expect from a near death experience. She’s too vibrant to be framed by such McArty deserted space that could just as easily sell a parka, a cheeseburger or Windsong perfume. And, if you can get John Legend in the video, why not have him pick up Kanye’s half of the duet. Just saying.
// Moving Pixels
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