Pardon the self-indulgence, but I came across this in a three-by-five spiral notebook I used to carry around with me, before I had a blog to dump thoughts into.
Lurking behind much of the critique of consumer capitalism is a sense that it produces inauthentic selves and deprives individuals of a richer ground in which more thoroughgoing and satisfying dreams would flourish. But such a view can never be substantiated; it is instead always a kind of faith, a belief for someone who is totally secularized like me to hold on to, that some true self is there beneath the commercial masks. Perhaps the only consolation for how a consumer society prefigures our actions, our motives, our desires is to embrace the pleasures of ownership and stop trying to cancel them out with a regret that is no more authentic. That is the form of temptation my devil takes.
We all know how critical it is to keep independent voices alive and strong on the Internet. Please consider a donation to support our work as independent cultural critics and historians. Your donation will help PopMatters stay viable through these changing and challenging times. Thanks everyone.