In most years the Super Bowl is the most-watched TV show in the United States (4 of the top 10, 9 of the top 16, 10 of the top 20 rated broadcasts ever). It is a spectacular that is almost a must-see—not only for the game, itself, but because it draws some of the biggest names in music for the half-time extravaganza. So, too, the advertising—which has become its own kind of spectator sport; due to its enormous price tag, ads often seek to be controversial, memorable, and/or over-the-top. It has been announced that this year, thirty-second spots will cost between $2.5 and $2.8 million dollars.
I’ll poll viewers about which ads they most enjoyed and also thought were most effective later, but for now, time to focus on the sporting aspect of this year’s game. How about making some picks?
First off, your bottom line:
Next, a little stroll down memory lane . . .
As for the point spread, how is this game going to play out?:
Time to pick your Most Valuable Player of the game:
Now, let’s take a time out from the game . . . to pick your Most Valuable Half Time Act of the past decade:
The Who have leaked their set information. They plan to play a medley that includes: “Baba O’Riley”, “Pinball Wizard”, “Tommy, Can You Hear Me?”, “Who Are You”, and “Won’t Get Fooled Again”. How do you think they will stack up against the shows of the past?
Thanks for voting! Now that the results are in, let’s see how it all works out in real life. Unless I decide to do a spot of live-blogging (game time decision) I’ll talk to you after the game. Enjoy.
// Notes from the Road
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